My Chosen Brand for The Project - AllSaints

Reference: AllSaints

Photoshop: Uma

At the initial stage, I was thinking to do Browns or Beyond The Valley; however, later I changed my mind simply because neither "Browns" nor "Beyond The Valley" passes muster to be "a national fashion retailer". And then I think I should be more realistic to choose one brand which actually needs to run an advertising campaign. That is basically the major reason I would like to do "AllSaints", who has never done any advertising at the moment.

Many of AllSaints's competitors have excellent advertising campaign, such as Diesel, Miss Sixty, Replay and so on. In my opinion, there could be more bold and creative ideas and possibilities as a high-street fashion brand, as long as the images are in line with the brand's personality. I have come up with some ideas for the project; nevertheless, I am going to do more researches, hopefully to communicate with the target market more effectively.