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In the season AW0607, Fornarina has "Hong Kong urban beauty" as the theme for her advertising campaign, which is created in-house by her very own agency, Fornari. Just as Fornari defined, Fornarina is all about experimentation, with an unmistakable twist: a merry blend of femininity and irony. The Fornarina world is never gray or dead serious; as a result, the images of the advertising campaign are always vivid and splendid to be in line with Fornarina's "personality".
Although I do not really understand the actual meaning of "Hong Kong urban beauty", I suppose those tall buildings and great mansions with colorful lighting in Hong Kong stand for something as far as Fornarina is concerned. In my opinion, the brilliant image can definitely catch people's attention at the initial stage, which is the main factor to constitute a good advertising. My concern is AllSaints is not a brand like Fornarina with that many bright and vivid colour, on the contrary, AllSaints is a little bit more ashy. As a result, I suppose that I should have a clear concept which could be percieved by the consumers as AllSaints perspective.
The fashion show of "Hong Kong Urban Beauty"
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