Lavazza 2004 - Mission To Espresso by Thierry LeGouès
Lavazza 2007 - The Most Incredible Espresso Experience by Eugenio Recuenco
Refrence : Lavazza
As everyone knows that Starbucks are very good at branding themselves and shown on varieties of Hollywood movies and American series all the time; I have not forgotten Anne Hathaway holding thousands of shopping bags and "Starbucks" in The Devil Wears Prada.
On the contrary, Lavazza may not be able to appear in that many shows but I would say they make themselves far more "fashionalby" than Starbucks by constantly fantastic "above-the-line advertising". By means of co-operating with great photographers, Lavazza have always utilized interesting strap-lines and brightly coloured images to develop their concepts and make them full of wit, humor and attractiveness. In addition, unlike other advertising campaigns of beverages, Lavazza put a lot of emphasis on sexy allure as well; in fact, these factors I just mentioned all play very important roles in fashion advertising campaigns. However, I am sorry to say that I have found fashion advertisement is getting more and more boring from time to time, and I actually believe there is some more to do apart from simply showing the latest collection. More unfortunately, I am not the only one who think so.
No love for fashion advertising
13th Nov 2006, 21:30 GMT
Gripes Wow. All I can say is I'm glad finally someone finally said this. Members of a fashion-focused panel discussion at a New York Ad Club luncheon blasted fashion advertising, calling it "boring" and more. Ads for fashion were ridiculed for being too focused on art direction and not focused enough on appealing to customers. They also took the industry to task for using the same handful of models, a tactic they say does nothing to make a brand unique since a dozen other brands are using using the same person in their ads. The best bit, though, came when no one on the panel could point to a recent campaign they thought was memorable. Ouch.
13th Nov 2006, 21:30 GMT
Gripes Wow. All I can say is I'm glad finally someone finally said this. Members of a fashion-focused panel discussion at a New York Ad Club luncheon blasted fashion advertising, calling it "boring" and more. Ads for fashion were ridiculed for being too focused on art direction and not focused enough on appealing to customers. They also took the industry to task for using the same handful of models, a tactic they say does nothing to make a brand unique since a dozen other brands are using using the same person in their ads. The best bit, though, came when no one on the panel could point to a recent campaign they thought was memorable. Ouch.
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