The pictures above are the advertising campaigns Religion ran from AW0506 to SS06, and there are some interesting messages along with the images. Religion uses the name of the brand to play on words as "Religion'N'Roll" in a scrawling way, and "www.religionclothing.co.uk/nroll" is offered to lead the consumers to visit the official website. In addition, theres something like a tag, with some upside down numbers and the sentence "Religion Duality Manufactured Creation", on the bottom of the post. Although I have totally no idea what the aberrant tag stands for, these post still caught my eye when I left over the magazines. The most important of all is a post like this would definitely appeal to most of AllSaints' customers in my opinion.
Religion becomes more calm for the Spring Summer 2007 advertising campaign. The logotype is properly typed with just a little trick on the letter "O" to make it more specific. "Designed in east London" somehow is strongly emphasized; moreover, "quality manufactured creation" is also stressed instead of the inexplicable tag. The interesting thing is even though the infomation of the current campaign is more easily read, I just feel it is not that appealing and exciting as far as I am concerned. This occurs to me to carefully balance the concept of the caimpaign, corporate identity and the information I would like to put on the post.
No comments:
Post a Comment