The images above come from Sisley spring summer 2006 advertising campaign, which is quite good from my viewpoint. I think one very important element of this campaign is "allure", models are all posing sexily but not vulgar at all. Moreover, the outdoor background makes the images full of South European atmosphere; all in all, these factors seem to insinuate people to get ready for summer and go traveling. A picture paints a thousand words, I am now carefully thinking how to create some kind of situation and feeling that consumers can get it immediately when they see it, as well as be stimulated to purchase.
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