Considering about AllSaints' brand image and self-definition, "Rock'n'Roll" would be definitely a way to go; however, in my opinion, this kind of concept is indeed safe but also seems to be a little overabundant in recent years. In accordance with my research, most of AllSaints customers love clubbing or have a drink with friends during weekends, that is to say their lifestyle may be pretty free and easy. As a result, my idea at the moment is to convey the images that people are going home with a lot of fun and satisfaction rather than to show how crazy they are at the party.
Thursday, March 08, 2007
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